Jels is an ancient village in the municipality of Vejen. No one really knows how old it is. The village has mostly been a place of farming but its location by the Ancient Road once also gave rise to hostelry and commerce. Slowly the old village developed into a modern town.
There have been human settlements where Jels is located for millennia. This is evident by the many prehistoric barrows and settlements along the Ancient Road.
Right up to the national reunification of the region with Denmark in 1920, Jels was only a small village, dominated by the large farms of St. Barsbøl, Jelsgård, Mariegård and Haraldsholm. In 1970, Jels became part of the municipality of Rødding, and in 2007 it became part of Vejen Municipality.
Today, the town of Jels is best known for the annual Viking pageant, the Orion Planetarium and the three lakes Nedersø, Midtsø and Oversø.
The story of the Ancient Road can be experienced first-hand around Jels where the signposted route runs through the towns of Bække, Vejen and Jels.